This report by Karandaaz Pakistan explores how digital banks can unlock savings potential among Pakistan’s 18 to 22-year-old demographic—an increasingly important segment that is digitally connected, financially aware, but underserved by conventional banking. Based on survey data from students across seven leading Islamabad universities, the study highlights that while incomes are modest, young people are actively saving for emergencies, education, and future goals—often preferring mobile wallets and showing a strong interest in Shariah-compliant financial products.

Digital banks are uniquely positioned to meet these needs through innovative, youth-focused solutions such as gamified savings tools, micro-investments in gold or mutual funds, automated deposits, and personalized financial guidance. These offerings can build trust and deliver value in a way that aligns with Gen Z’s expectations around transparency, ethical finance, and convenience.

The report provides actionable insights on product design, partnerships, and digital engagement strategies that can help new banks build trust and deepen financial inclusion among Pakistan’s next generation of savers.