Women Economic & Digital Inclusion Initiative
Karandaaz Pakistan is committed to empowering women by ensuring equitable access to digital financial services and developing gender-responsive solutions that foster inclusive financial ecosystems.
Our strategy focuses on leveraging G2P programs for women’s financial inclusion, promoting DFS adoption in women-centric value chains, and developing women-friendly distribution channels and products. We enhance financial literacy through targeted education initiatives and advocate for gender-inclusive policy reforms. By partnering with women-led businesses and organizations, we amplify the impact of our initiatives, driving economic and social advancement for women across Pakistan.
300K+
Total Women Beneficiaries
5.4B+
Total Value of Transactions
2.5M+
Total Transactions
FIWC
The Financial Inclusion of Women Challenge (FIWC) is a transformative initiative aimed at bridging the financial inclusion gap for women. It fosters innovative, women-centric solutions that address their specific needs and barriers, driving economic empowerment. Through creativity, technology, and collaboration, FIWC seeks to create an inclusive financial landscape where every woman can thrive, contributing to broader socio-economic development.
Female Agents Network
Through our collaboration with Bank Alfalah, we onboarded female agents across Pakistan, enabling them to offer services like Bill Payments, International Remittance, and Money Transfer. This effort fosters financial literacy and promotes digital adoption, empowering women with new skills and income opportunities.
WeHUB
WeHub Karandaaz launched an online portal to support women entrepreneurs in Pakistan. The platform features Urdu instructional videos covering banking, business finance, and trade skills, providing essential financial knowledge and addressing unique challenges. This initiative empowers women at all stages of entrepreneurship.
BISP
Karandaaz, in partnership with EY Ford Rhodes and Mera Maan, enhanced digital financial literacy among BISP beneficiaries. The development and delivery of a comprehensive training module integrated financial capability into beneficiaries’ behaviour, improving knowledge significantly. The inclusion of children as potential trainers and a hybrid approach to needs assessment helped refine and approve the training material.